The NIL Playbook Every Athlete Should Read

Protect Your Worth

The Essential Guide to NIL Rules, Deals, and Doing It Right.

For student-athletes, parents, coaches, and advocates navigating the new world of NIL.

About the Book

The business side of NIL can't be ignored

Name, Image, and Likeness created incredible opportunity for college athletes. It also created contracts, tax bills, compliance rules, business decisions, and a long line of people competing for influence over a young athlete’s career.

Most athletes and families are handed an agreement long before anyone explains what it actually means — or what it costs when the details are wrong.

Protect Your Worth is a practical guide written to help readers understand NIL before the costly mistakes happen: the rules, the deals, the money, and the decisions that follow athletes long after the season ends.

Inside the Pages

What you'll learn inside

01 Understanding NIL

What NIL really means beyond endorsements and social media deals.

02 Contracts & Red Flags

What athletes and families should understand before signing an agreement.

03 Taxes & Financial Responsibility

Why NIL income creates real financial and tax responsibilities.

04 Protecting Your Earnings

How better financial habits can help athletes keep more of what they earn.

05 Building the Right Team

Why athletes need qualified professionals around them as opportunities grow.

06 Thinking Beyond College

How smart decisions today can help create long term financial stability.

The Author

Meet Aaron Parthemer Sr.

Athlete Financial Advisor | Private CFO | NIL Expert

Over Two Decades Protecting Elite Athletes From Financial Mistakes. Now Helping NIL Players Do The Same.

For more than 20 years, Aaron Parthemer has helped professional athletes, executives, and high-net-worth families make the financial decisions that build lasting wealth and avoid the mistakes that can destroy it.

Now he’s bringing that same expertise to the world of NIL.

Protect Your Worth is the playbook he wishes every athlete had before signing their first deal.

Because success isn’t just about making money.

It’s about keeping it.

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NIL isn't just about what you earn.

It's about what you keep, protect, and build.

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Who It's For

Built for everyone navigating NIL

Student Athletes

Understand the rules, responsibilities, and financial decisions that come with NIL opportunities.

Parents & Families

What athletes and families should understand before signing an agreement.

Coaches

Better understand the NIL environment your athletes are navigating.

Agents & Athlete Advocates

Gain additional perspective on the financial and business realities surrounding NIL.

Protect your opportunity.

Protect your future.

Protect your worth.

Get the essential guide to NIL rules, deals, financial responsibilities, and making smarter decisions in the rapidly changing world of college athletics.

Buy the Book on Amazon

Protect Your Worth — by Aaron Parthemer Sr.

PMG PRIVATE NIL is the home of Protect Your Worth, providing educational resources and insights to help student athletes, families, coaches, and advocates better understand the evolving world of NIL.