Title IX and NIL Payouts: What Families Need to Know
Title IX Confusion: What Changing Guidance Means for Payouts Ask three lawyers how Title IX applies to NIL payouts. Expect three different answers. That is not an exaggeration. It is where things stand right now. The rules around revenue sharing and back pay keep moving. Court rulings change. Federal guidance shifts. Families are left trying […]
The Calendar Habit Every NIL Athlete Needs Now
Why We Tell Our NFL Clients to Keep a Day-Count Calendar Every NFL client we work with keeps one document closer than their playbook. It is not a contract,not a bank statement. It is a day-count calendar. A simple log of where they worked, every single day of the year. Most college athletes have never […]
The Real Math Behind Your NIL Income in 2026
Why a $100K NIL Deal Isn’t Actually $100K in Spending Money A six-figure NIL deal feels like a finish line. It is not. It is a starting point for a much bigger conversation. We have sat across the table from families who saw $100,000 land in an account and started planning around that full number. […]
First NIL Deal? Ask These 10 Questions First
10 Questions Before Signing Your First NIL Deal The offer just landed in your inbox. A brand wants to work with your son or daughter. There’s a contract attached. Everyone is excited. But before anyone picks up a pen, slow down. NIL deals can open real financial doors. They can also create tax problems, compliance […]
What Not to Do When Your First NIL Check Arrives
The Wrong Type of NIL Planning Let’s be honest for a second. If you are 18 years old and a million dollars hits your bank account, your first thought is probably not about estimated tax payments. It is probably not about setting up an LLC or reviewing your state residency position either. If you are […]
The NIL Trap: How Opportunity Becomes Liability
The Biggest NIL Mistakes Student Athletes Make In June 2021, headlines celebrated a historic moment for college athletes. For the first time, student-athletes could earn money from their Name, Image, and Likeness. Endorsements. Social media deals. Brand partnerships. Appearances. The door was open, and the opportunity was real. But here is the part nobody talked […]
Protect Your Worth: A Sneak Peek into Aaron Parthemer’s Upcoming Book
Protect Your Worth: Aaron Parthemer’s NIL Book Guide There is a moment that happens to a lot of college athletes. An opportunity shows up, a brand deal, a sponsorship, a local partnership, and it feels like everything is finally coming together. The hard work, the early mornings, the sacrifices. It all leads to this. And […]