Why Athletes Lose It All (And What NIL Athletes Can Learn Now)
Lessons from the Locker Room: Why Pro Athletes Go Broke You have probably seen the documentary. ESPN’s 30 for 30: Broke put a number on the screen that stopped people cold. Within two years of retirement, 78% of NFL players face serious financial stress. Within five years of retirement, 60% of NBA players are broke. […]
The NIL Trap: How Opportunity Becomes Liability
The Biggest NIL Mistakes Student Athletes Make In June 2021, headlines celebrated a historic moment for college athletes. For the first time, student-athletes could earn money from their Name, Image, and Likeness. Endorsements. Social media deals. Brand partnerships. Appearances. The door was open, and the opportunity was real. But here is the part nobody talked […]