What Is NIL?
NIL (Name, Image, and Likeness) refers to the rights of college athletes to profit from their personal brand by leveraging their name, image, and likeness for financial gain. This became possible after the NCAA’s policy change in July 2021, allowing student-athletes to engage in commercial activities without jeopardizing their eligibility.
Key Aspects of NIL
Endorsements & Sponsorships: Athletes can sign deals with brands to promote products and services.
Social Media Monetization: Earning revenue from platforms like Instagram, TikTok, and YouTube through brand partnerships and ad revenue.
Merchandising: Athletes can sell their own branded apparel, NFTs, or memorabilia.
Personal Appearances & Autographs: Earning money from public appearances, autograph signings, and event participation.
Training & Coaching: Offering paid lessons, camps, or online courses.
Content Creation & Podcasting: Launching their own podcasts or digital content platforms.
Why NIL Matters
Provides financial opportunities for student-athletes.
Empowers athletes to build personal brands beyond sports.
Bridges the gap between college and professional careers.
PMG PRIVATE NIL is a dedicated division of PMG Private CFO Services, built to support NCAA student-athletes navigating the fast-changing world of NIL income. With a foundation in tax strategy and business management, we help athletes make smart financial decisions, stay compliant, and secure their future beyond college sports.
PMG PRIVATE NIL is built around one core purpose — helping NCAA athletes make the most of their Name, Image, and Likeness opportunities without getting overwhelmed. We focus on clarity, compliance, and long-term results so you can concentrate on your athletic goals while we handle the financial and legal side.
Our team brings together seasoned CFOs, tax professionals, and NIL strategists who know what it takes to protect your earnings and set you up for success. Whether you're signing your first deal or managing multiple partnerships, we guide you every step of the way.
What We Help You With:
Tax planning and filing
Entity setup (LLC, S-Corp, etc.)
Contract review and NIL deal structuring
NCAA and IRS compliance tracking
Personal finance education
At PMG PRIVATE NIL, we don’t serve the general public — we’re focused solely on the needs of NCAA Division I student-athletes. From the start of your NIL journey to long-term planning, every service we offer is tailored to the unique challenges and opportunities you face. We understand the pressure of balancing performance with business, and we make sure you’re equipped to succeed in both.
Let PMG PRIVATE NIL guide you with a personalized strategy to protect, grow, and manage your NIL earnings—from your first deal to long-term financial success.
At PMG PRIVATE NIL, you're backed by a team that combines tax expertise, business acumen, and real-world NIL experience.
Co Founder & CEO
Co Fouder
Director of Accounting
Assistant to the CFO
Office Administrator
Bookkeeper
Bookkeeper
Bookkeeper
